The branding for Smoke & Shatter is luxurious and mysterious. The venue is a new dispensary in West Vancouver. The colours and logo are meant to subtly represent weed, but not have some of the blatant branding that other dispensaries have. The aim was to stray away from the hiphop street vibe. The dark green and gold are luxurious, and make the brand look expensive. The imagery includes mansions and other luxurious images that make people thing of high class and an elevated brand.
Interior Print Ad